How do you calculate e-commerce product viability?

Product viability is calculated by comparing your retail price against the total cost of sourcing (COGS), shipping, channel selling fees, and customer acquisition advertising costs (CAC). A net margin above 30% is considered healthy.

Which e-commerce channel has the lowest fees?

Selling on your own Shopify store has the lowest direct transaction fees (typically 2.9% + $0.30 via Stripe). However, you must pay for 100% of your own traffic generation, whereas marketplaces like Amazon and Etsy have built-in customer traffic but charge higher transaction fees (up to 15-20%).

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