What is a good ROAS ratio?

A good ROAS depends on your profit margins. For a standard 50% margin product, any ROAS above 2.0x is profitable. Generally, a ROAS above 4.0x (400%) is considered highly successful across most industries.

How is Breakeven ROAS calculated?

Breakeven ROAS is calculated by dividing 1 by your gross profit margin percentage. For example, at a 50% margin, the breakeven ROAS is 1 / 0.50 = 2.0x.

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