What does CPM stand for in advertising?

CPM stands for Cost Per Mille, representing the cost an advertiser pays for every 1,000 views or impressions of their ad.

How does CTR affect effective CPC?

Under CPM billing, you pay a flat rate for impressions. If your Click-Through Rate (CTR) is higher, you get more clicks from those impressions, which lowers your effective Cost Per Click (CPC).

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