E-commerce Keyword & Tag Optimizer


E-commerce Keyword & Tag Optimizer

Generate optimized product listing titles and high-search-volume tags for Etsy, Amazon, and eBay SEO.

1. Product Core Settings

2. Product Attributes


Optimized Product Title

Soy Candle | Handmade Organic Candle | Birthday Gift for Her

Listing SEO Strength
85 / 100


Highly Optimized (Long-tail keywords match search intent).

Optimized Search Tags (13 Limit)
High Search
Medium Search
Low Search

SEO Tip: Etsy allows exactly 13 search tags under 20 characters each. This optimizer generates high-intent, character-compliant tags that bypass filter boundaries.

How E-commerce Search Algorithms Work

E-commerce search engines—such as Etsy’s search query matching system, Amazon’s A9 search algorithm, and eBay’s Cassini search engine—act as matchmaking systems between buyers and listing inventory. Unlike Google, which crawls natural language questions, e-commerce search engines rely heavily on direct **metadata keyword matching**. When a user types a search query, the algorithm matches it directly against product titles, search tags, description keywords, and backend search terms.

Optimizing Etsy Listing Titles and Tags

Etsy SEO is heavily weighted by exact phrase matches in your listing titles and tags. To maximize your shop traffic:

  • Use the 13 Tag Limit: Etsy allows sellers exactly 13 search tags. Each tag must be **under 20 characters**. Never leave tags empty; use all 13 slots to capture diverse search vectors.
  • Prioritize Long-Tail Keywords: Instead of generic one-word tags like “candle,” use long-tail phrases like “soy candle gift” or “lavender wax melt.” These target high-intent buyers ready to purchase.
  • Align Titles & Tags: If a keyword is highly important, place it in both your listing title and your search tags. This duplicate alignment signals high relevancy to Etsy’s algorithm.

Amazon Keyword Research and Listing Best Practices

Amazon’s A9 search algorithm values listing conversions and sales velocity. Optimize your listings with these guidelines:

  • Title Formatting: Amazon recommends placing your Brand name first, followed by key product attributes, materials, colors, and pack sizes (e.g. “Brand Eco-Friendly Soy Wax Candle – Lavender Scented, 8oz Jar”).
  • Utilize Backend Search Terms: Amazon provides a hidden “Generic Keywords” field in the seller central backend. You have 250 bytes to enter relevant synonyms and search variations without cluttering the buyer-facing product page.
  • Write Clear Bullet Points: Use your primary keywords naturally in the first two words of your 5 product bullet points, focusing on customer benefits and technical specifications.